Marketing Campaign Strategy Consulting
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You need to get noticed, and that is what we are crazy about!
Effective digital marketing campaigns today must take many factors into account. What methods should you use? Is print better? Email? How do I make my social network perform for me? A good marketing campaign should tell your story and engage your audience. But how do you create a change in your audience’s behavior or urge them to action? How do you promote brand awareness, introduce your new products or services, and generate more sales? Do you know how you can achieve all this while strengthening your brand’s reputation online? If you’re not sure, read on, because we are!
Use a sniper rifle, not a shotgun… Targeting Your Audience
An effective Marketing Campaign must have a clear goal or intent, and must talk to the audience on their level. It’s vital for success to craft a plan of those marketing activities and ensure they reach the proper audience.
Do you know how your audience behaves online? Are you certain who your audience really is? To deliver the proper message, it is important to research who needs to hear your message. Typically, we formulate an in-depth idea of just who your target audience is through our discovery process.
Riddle Me This?
What is the best way for customers to engage with your company & receive your message?
As we start to uncover the answers to these questions, we begin to understand your audience and from the start we are always thinking of ways to best interact with them. We also back up our ideas with data taken from Analytics software. This information can help to determine what is successful with your audience and what to avoid. It also helps us to determine what tactics to utilize while developing your Marketing Strategy. Knowing whether your audience is primarily smart phone users for example, or an older audience who might respond better to more traditional means of marketing such as print can be vital. This information can help use save you time and money and also ensure that you get the best return on your investment with us. Targeting a proper group of people while using the best tactics for that group is a recipe for success, backed by information.
Quality design and powerful messages get noticed!
Most people are so constantly assaulted with marketing messages that they are become desensitized to your message. On any given day most people are exposed to junk mail, spam, commercials on the radio and television, and even hit again with more messages on their commute with billboards. With all that stimulus bombarding your audience, it’s important that your message is seen and heard clearly. How do you ensure your message rises above the din, how do you stand out in the crowd?
The answer is creativity and a practical approach to it’s application. We help to develop your brand’s voice and make sure it’s a part of everything you do. We want to tell your brand story, share your goals for the future, or whatever it is that you need to do in a compelling way. Powerful design and compelling messages through well-crafted copy go a long way to converting a visitor into a customer.
Never put all your tactical eggs in one marketing basket.
It has never been easier to access information in the history of our planet. You have your entire audience at your fingertips, and they have you at theirs. No matter your industry, product or message; no company or organization can ignore the important of digital marketing as a part of their success. How do you know what to use and what not to? SEO, PPC, Social Media, Print Marketing and Email Marketing are all terms you have heard. We however are experts in this language, and have the know-how to determine which of the many tactics we have at our disposal will work best for your specific situation. Mistakes when choosing the best methods for getting your message to your target audience can cost you money, time and customers. A proper voice can help ensure your message is being represented in best possible fashion regardless of which channels we utilize to talk to your audience.
Measure impact and refine your strategy
Audiences change. The Internet is evolving. People are constantly devising new ways to get someone’s attention. How do you know what is working for you and what isn’t? It’s important to track the results of your marketing campaigns. Not only do you need to ensure you are reaching your target audience, but you also want to drive them to the desired actionable results, whether that is a sale or a form submission. We are able to track and monitor the success of these milestones as your audience completes them, and report this vital information to you. Getting your audience to complete a task such as filling out a form, downloading free information from you, signing up for your newsletter, or just plain sharing your message on social networks are all measurable and trackable efforts.
The results of these efforts can provide you with important information. We can help you quantify the results of your marketing, and help evaluate each campaign for maximum success as we revise your strategy for success in future campaigns.