Pay Per Click Marketing
PPC advertising allows you to reach new customers in a trackable manner. We can help you to generate a campaign that is dialed in to your business goals and target audience.Request a Quote
PPC is a powerful addition to an advertising campaign, which allows you to track and measure your success.
Pay Per Click advertising is a powerful way to gain a larger audience with any budget. You can use as little or as much money as you like and scale things up as you see success. If you think you are interested in seeing more customers find you, please review the information below.
We believe in doing things properly and not cutting corners. We start with our Discovery Process to help us identify clients true needs. This helps paint a clear picture of what goals we need to satisfy during your project.
We will define client information and business goals. We review your current online presence and that of your competitors. We work with you to outline a plan that takes the following topics into account.
- Business Goals
- Campaign Login Credentials
- Geographic Location
Do you already have an Adwords campaign? If so, we will review your campaign statistics and your landing pages to get an idea of what is working and what is not.
We do research into what keywords your target audience is using to help dial in your hard earned ad dollars and make them work even harder. We will also look for opportunities to help improve your campaign.
Do you have an idea of what your competitors are doing with Adwords? We will research their campaigns to analysis its strengths and weaknesses in an effort to help uncover more opportunities.
Our Tips on How to Create and Manage a Successful PPC Campaign
Pay Per Click Advertising is a fluid thing. Its important to keep on top of your campaigns. It’s the best way to purchase visitors and increase your sites traffic online. Google Adwords is the dominate player in the market place, where you get charged for clicks on your ads. You have likely seen these ads already on SERPs (Search Engine Results Pages), which appear above and below the organic results for the search terms you entered. Your ad will show a searcher the ads title, a description and a link to the desired landing page. Mobile searches account for over 50% of paid search traffic so being mobile friendly in your campaign is a must. Here are some tips to on how to create and manage a Successful PPC Campaign.
Choose the Right Keywords
Much like organic SEO, a Pay Per Click campaign requires time up front analyzing and researching the proper keywords. The right keywords are instrumental to the health and success of a PPC campaign, so it is important to choose the right words for your business. It is best to avoid highly competitive, high priced words and instead focus on words with low competition and a higher search volume. We use the latest and greatest research tools and techniques to find the best keywords for you.
Online marketing can be mind boggling, and it is vital to become more competitive all the time. With proper research and execution, a business can uncover the best opportunities in their market and act upon them. This will lead to increased traffic and an improved bottom line.