Quality printed materials can still play an important part in your marketing plans during this digital age. Print Design is your way to stay with a customer offline. Print material can help reinforce your brand and increase your sales efforts. Business cards, brochures and tools like a catalog, all serve an important role to your business, and Delirium knows how to execute them to full effect. For any print piece to be successful, it is important to consider the following factors:

Don’t overwhelm your audience with information and risk them missing the goal of your marketing material. The simple fact is that customers respond much more favorably when your copy is clear and concise. Bullet points can more effectively communicate some thoughts than a lengthy block of text, for example, and generate interest quickly. The Delirium design team will carefully review and consider your message and target audience in order to generate the most effective print materials possible. We blend fonts and colors carefully with your message to effectively communicate with your audience in a way they can relate to.

Clutter in a layout can result in difficulty for people to understand your message. Busy designs can distract your audience, and studies strongly suggest viewers are attracted to clean, simple designs. Delivering a strong message without extraneous content will help a viewer get the information they want. Focusing on the intended message will ensure viewers will easily understand your message and whether or not it will meet their needs.

Effective print materials provide benefits to your business and value to your clients. If a business card is discarded, there is no benefit to your company. You want your print material to leave an impression, after all a discarded business card benefits no one. Effective Print Design elements encourage people to hang on to your materials and message. Your business cards, brochures, trade show assets and other printed materials are a reflection of your brand. It’s important that you have quality designs fused with the best printing techniques to lead customers to retain the materials and refer to them when it’s time to buy. Our design team works closely with you to identify your true needs and provide you with the most effective print assets possible.